Released on: October 29, 2008, 5:17 am

Press Release Author: Lara Manchik

Industry: Healthcare

Press Release Summary: Honoring National Nurse Practitioner Week! Nurse
Practitioners make up a very large and vital part of the medical care community and
it is only fitting to have a national week to honor their hard work and dedication.


Press Release Body: San Clemente, CA, October 29, 2008 -- You've been there before.
Sitting in a doctor's examining room, holding together a wafer-thin
way-too-revealing gown, paper crinkling under you as you shift uncomfortably and
wait for what you assume will be a 10-minute exam (max) with a doctor juggling too
many patients and too little time.

Then in she walks, wearing clinician scrubs, a lab coat, and a warm smile. She
proceeds to do something you least expect: sit down and talk to you. More
specifically, ask you - not just about your symptoms, but about your concerns, your
goals, your job, your hobbies, your family, your life. Even more amazing: she
actually listens! And not just with a stethoscope, but with her undivided attention.

Who is this competent, highly professional and genuinely concerned woman? You're
looking at a typical example of one of the approximately 120,000 Nurse Practitioners
(NPs) practicing their unique approach to whole-person care in healthcare
environments across the U.S. Increasing numbers of patients are choosing to receive
their primary as well as specialty care from NPs, and for very good reason.

NPs are licensed advanced practice nurses who provide a wide scope of healthcare
services similar to those provided by a doctor, in an equally wide range of clinical
settings. And they've definitely earned the lab coats they wear. With advanced,
clinical training and graduate education, on top of their training and often
extensive real-world experience as registered nurses, NPs are exceptionally well
qualified to diagnose and treat a spectrum of health conditions. They are also well
respected as leaders in their medical fields, and as innovators in high-quality,
cost-effective patient care.

But don't expect to find them resting on their laurels. NPs are busy practicing
wherever doctors do - and don't - including hospitals, clinics, private practice,
emergency rooms, urgent care, schools, nursing homes, to name a few. Many NPs hold
master's degrees and doctorates, as well as extensive training in areas of
specialization such as cardiovascular, oncology, neurology, neonatal, pediatric, and
an array of sub-specialties.

While equipped with the skills, knowledge and experience to diagnose and treat, NPs
place equal emphasis on care and cure. This extends not just to ordering the tests,
developing the treatment plan, and writing the prescriptions, but also to managing
patients' overall well-being. NPs collaborate with their patients in their own
health and wellness, through disease prevention, health education and counseling. By
treating the person as well as the patient, NPs become a valuable source of
information and guidance in making healthy life choices.

This unique whole-person approach to medical care has defined and distinguished NPs
dating back to 1965, the year the first NP program launched at the University of
Colorado. Forty-three years later, this core philosophy remains intact even while
the role of NPs has continued to evolve with the changing needs of patients. Today,
around 6,000 new NPs join the nation's healthcare delivery system every year - the
vast majority of them women who have already been practicing as nurses.

As NPs continue to improve the quality of care, they're also lowering costs for the
patients who come to rely on NPs as partners in health. In fact, patients who see
NPs for their primary care often have fewer ER visits, shorter hospital stays and
lower medication costs.

In honor of their vital contributions to patient care and health, the medical
community recognizes November 9 - 15 as National Nurse Practitioner Week.
Medelitatm, makers of premium hand-sewn lab coats and scrubs tailored for female
clinicians, is pleased to draw special attention to this extraordinary group of
professionals largely comprised of women.

"Nurse Practitioners epitomize the competence and confidence of the women who
inspire our lab coats and scrubs," says Medelita founder Lara Manchik, a Physician
Assistant who has had the pleasure of working alongside many NPs. "They deserve to
be recognized and rewarded for their exceptional level of personalized care. We
strive to do this by offering NPs a better alternative in female clinician apparel
and lab coats - one that reflects the careful attention to detail they offer their
own patients."

Adds Manchik, "NPs go out of their way to make people feel comfortable and confident
with the care they're receiving. We're more than happy to return the favor." To
Nurse Practitioners caring for patients with equal parts compassion and knowledge,
Medelita honors you. And thanks you.

Medelita clinician scrubs and lab coats, as well as an innovative line of nursing
scrubs, are currently available online at http://www.medelita.com, and can be
ordered by phone at (877) 987-7979.
Group sales and custom embroidery are also available.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions
present themselves at work by offering the highest quality, best fitting, and most
comfortable womens scrubs and lab coats available.
Medelita caters to professional women who want their uniforms to embody the poise
and confidence already displayed from within. After all, scrubs are square and women
are not. For more information, visit the Medelita Website or call (877) 987-7979.
Press Release Submission by PressReleasePoint ( http://www.pressreleasepoint.com )

Web Site: http://www.medelita.com

Contact Details: Lara Manchik
Medelita
2753 Camino Capistrano
Suite A-200
San Clemente, CA 92672
877.987.7979
Lara@medelita.com
http://www.medelita.com